Course

Marketing Analytics in a Big Data World - MARK5822

Faculty: UNSW Business School

School: School of Marketing

Course Outline: MARK5822 Course Outline

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: COMM5005 or COMM5011 or ECON5248

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

There is an increasing need for the use of data analysis that can deal with large and fast flowing data. The focus of the new course will be on learning techniques that will allow marketing managers to provide insights into consumer decision making utilising market-basket analysis, optimisation techniques, social media analysis and web-analytics.


Students with laptops

Study Levels

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