Course

Events Management and Marketing - MARK5820

Faculty: UNSW Business School

School: School of Marketing

Course Outline: MARK5820 Course Outline

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite or corequisite:MARK5800 or MARK5801 or (enrolment in program 7291 or 5291 or 8291 or 8281)

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

The course examines the place of a range of events in the broader economy. It explores the types, purpose, importance (i.e. taxonomy) of events i.e. meetings, conventions, incentives, exhibitions, sporting, cultural other events. It analyses the impacts of event on local and wider community and economy – economic, environmental social/ cultural and political - and the implications of these impacts for sustainable business development. The course emphasises the management and marketing of events through the whole process from the initial idea and feasibility study to post event evaluation.


Robert Webster Building

Study Levels

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