Non-Profit and Social Marketing - MARK5819
Faculty: UNSW Business School
School: School of Marketing
Course Outline: MARK5819 Course Outline
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: MARK5800 or MARK5801 or (enrolment in program 7291 or 5291 or 8291 or 8281
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
In this diverse sector, marketing concepts derived from the for-profit sector have been crucial to marketing the non-profit organisations’ products, services, and social causes to a range of stakeholders, namely customers, funding donors, and volunteers. These activities challenge marketers to understand the uniqueness of non-profit and social marketing, and address resource and ethical concerns. Topics include the practices of marketing, fundraising, and public relations to successfully market products, services, ideas, and behaviours.