Course

E-Business Strategy & Management - GBAT9117

Faculty: UNSW Business School

School: AGSM MBA Programs

Course Outline: GBAT9117

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 9

Enrolment Requirements:

Prerequisite: must be enrolled in Program 8616, 7333 or 5457

CSS Contribution Charge: 2 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Drawing on the application of information technology for competitive advantage, the course looks at the potential effects of e-business on the value chain, product differentiation, strategic relationships and market share. Important technologies are emerging in the vital areas of data transfer and personal interaction and these will set the foundations for the future management of e-business. Topics in the course include the potential impact of e-business in business-to-business and business-to-consumer transactions, security and communications, legal and ethical issues, EDI and electronic payments systems and revenue-generation strategies.

Prerequisite: This course is offered by the MBT Program. All students enrolling in MBT courses must meet the work experience requirements.
Please Note: This course is not available for cross program enrolment see equivalent MBAX course MBAX9117
Computer chip

Study Levels

UNSW Quick Links