Marketing in Technology and Engineering - CVEN9717
Faculty: Faculty of Engineering
School: School of Civil and Environmental Engineering
Course Outline: http://www.civeng.unsw.edu.au/
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Equivalent: CVEN8717
CSS Contribution Charge: 2 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
The interface of technology and engineering with marketing. Marketing of professional consultant services; promotion; advertising; pricing of services. Client management; briefs. Marketing for contractors; competition, competitive bidding; tendering and proposals Winning and securing work and commissions. Entrepreneurship. Marketing research; environment; products; distribution; strategies.
Study Levels
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