Business Intelligence Methods - INFS5991
Faculty: UNSW Business School
School: School of Info Systems, Technology & Management
Course Outline: INFS5991 Course Outline
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: (COMM5005 or COMM5011 or ECON5248) or enrolment in Program (8425 or 8426 or 8435).
Equivalent: INFS4891
Excluded: INFS3603
CSS Contribution Charge: 2 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
The course includes the use of real-world business case studies and software tools for (i) aiding information and knowledge discovery, (ii) analysing data to improve decision making, and (iii) visualizing complex data relationships. The course will thus give you the skills to help answer a broad range of questions relevant to business decision makers, including: What comments made by users on social media sites have the greatest impact on our reputation? Which customers are contributing to our profitability and which ones are not? What product portfolio will increase overall sales rather than cannibalization? Which services are most profitable on the basis of costs of customer retention? Are fraudulent transactions being made using company credit cards? Which initiatives have the greatest impact on customer satisfaction?