Entrepreneurship and Strategy - MNGT8392
Faculty: Australian School of Business
School: AGSM MBA Programs
Course Outline: AGSM Website
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 0
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Entrepreneurial ventures are responsible for a significant share of innovation, growth and value creation in every economy. Entrepreneurial skills can be used to launch companies, revive acquired businesses, create new growth and cultural change within corporations and achieve significant social outcomes. International entrepreneurship involves taking on the additional challenges of growing businesses across different cultures and managing a diverse mix of activities.
This course builds entrepreneurial skills using a customer-centric approach to starting and managing a business. It starts with methods to identify customer needs and issues associated with strategic positioning of goods and services. Strategy development, financing, and managing growth are also discussed. Cases on entrepreneurial firms in Hong Kong, China and other regions are used to illustrate key themes.
By the end of the course, you should be able to:
- Identify, evaluate, and commercialise a business opportunity;
- Develop strategy for a small, high growth business;
- Prepare and present an investment proposal;
- Understand the issues associated with becoming an entrepreneur; and
- Understand special challenges associated with being an entrepreneur in Asia.
Study Levels
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