Services Marketing - MNGT8356
Faculty: Australian School of Business
School: AGSM MBA Programs
Course Outline: AGSM Website
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 0
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course focuses on the key elements (culture, communications, strategy,
operations, people and technology) that marketers must integrate to establish and
sustain service excellence and provide customer value. While the course examines
broad issues in managing service businesses and the service component of
manufacturing firms, a core theme is a how customer value is created.
operations, people and technology) that marketers must integrate to establish and
sustain service excellence and provide customer value. While the course examines
broad issues in managing service businesses and the service component of
manufacturing firms, a core theme is a how customer value is created.
Study Levels
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