Integrated Marketing Communication - MNGT5357
Faculty: Australian School of Business
School: AGSM MBA Programs
Course Outline: AGSM Website
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 0
Enrolment Requirements:
Prerequisite: Restricted to Full Time MBA and MBA/LLM students
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course is designed from the perspective of managers who will need to make decisions about marketing communication programs.
Contemporary cases are used to illustrate the key issues in developing effective advertising.
The perspective that I take in this class is that the goal of marketing communications is to convey appropriate meaning to the relevant customer audience in order to build a strong brand. The more specific objectives of this course are:
Contemporary cases are used to illustrate the key issues in developing effective advertising.
The perspective that I take in this class is that the goal of marketing communications is to convey appropriate meaning to the relevant customer audience in order to build a strong brand. The more specific objectives of this course are:
- to help you apply the appropriate theories and tools to plan and evaluate marketing communication;
- to increase your understanding of advertising’s strategic role in the development of markets;
- to develop your awareness of marketing and communication problems faced by a variety of organizations and to stimulate your thinking about ethical and social issues related to advertising.
Study Levels
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