Services Marketing - MNGT5356
Faculty: Australian School of Business
School: AGSM MBA Programs
Course Outline: AGSM Website
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 32
Enrolment Requirements:
Prerequisite: Restricted to Full Time MBA and MBA/LLM students
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
The objective of this course is to supplement basic marketing and marketing strategy courses by focusing on problems and strategies specific to marketing of services.
Problems commonly encountered in marketing services – such as difficulty in controlling quality, managing service failure and recovery situations and an inability to inventory – will be addressed.
Strategies used by successful services marketers to overcome these difficulties will be discussed.
By participating in this course, students will:
Problems commonly encountered in marketing services – such as difficulty in controlling quality, managing service failure and recovery situations and an inability to inventory – will be addressed.
Strategies used by successful services marketers to overcome these difficulties will be discussed.
By participating in this course, students will:
- recognize the similarities and differences between the marketing of services and goods;
- critically analyse service-related issues faced by real companies and offer viable solutions and gain a deeper appreciation of the number and extent of their own service encounters.
Study Levels
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