Public relations strategy - MDIA5023

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 2

Enrolment Requirements:

Prerequisite: Enrolment in of the following postgraduate programs, 8291, 7291, 5291 or 8224 in the Public Relations and Advertising specialisation

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Description

This course will provide students with an understanding of the fundamental communication and relational concepts and processes that underpin public relations strategies and campaigns.

The course focuses on:
- Strategic communication planning;
- Risk, issues and crisis communication;
- Organizational communication;
- Community relations;
- Government relations;
- Ethics.

Students will develop a strategic communication plan and responses to address contemporary public relations issues focusing on public consultation and community engagement.