Advertising and Promotion Implementation - MARK6022

Faculty: Australian School of Business

School: School of Marketing

Course Outline: MARK6022 Course Outline

Campus: Kensington Campus

Career: Postgraduate

Units of Credit: 3

EFTSL: 0.06250 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: Enrolment in Graduate Certificate or Master of Marketing programs

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Description

Advertising and Sales Promotion Implementation gives participants practical skills in developing and managing advertising and sales promotions programs, media planning, and client-agency relations. Topics include: advertising and sales promotion, planning and strategy; selection of media, media delivery planning, understanding the consumption of media; developing messages for different media, including television, radio, print and websites; design and management aspects; the selection of trade and consumer promotions; monitoring and evaluating programs. Commercial partnerships and ROI issues are considered in the context of managing client-agency relations, with use being made of cases, role-play exercises and research studies.