Course

Social Media and Networking - INFS5930

Faculty: Australian School of Business

School: School of Info Systems, Technology & Management

Course Outline: INFS5930 Course Outline

Campus: Kensington Campus

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

CSS Contribution Charge: 2 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Businesses are confronted with a world in which customers are increasingly using social media/technologies as central means of communication, collaboration, social exchange, and navigation of the Internet. This course develops students ability to use social technologies in business contexts.

This course aims to enable students to analyse and develop strategies related to (1) the use of social technologies within businesses and (2) the use of social media as for external relations (especially with customers). Furthermore, the course introduces students to (3) the underlying theoretical concepts of social media as well as (4) hands-on experience with current social technologies relevant for business. The teaching includes working on several real-life cases and employs a range of social technologies. On successful completion of the course, students are expected be able to demonstrate both a professional perspective as well as technological confidence regarding social media and their business use.


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