Social Media and Networking - INFS5930
Faculty: Australian School of Business
School: School of Info Systems, Technology & Management
Course Outline: INFS5930 Course Outline
Campus: Kensington Campus
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
CSS Contribution Charge: 2 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course aims to enable students to analyse and develop strategies related to (1) the use of social technologies within businesses and (2) the use of social media as for external relations (especially with customers). Furthermore, the course introduces students to (3) the underlying theoretical concepts of social media as well as (4) hands-on experience with current social technologies relevant for business. The teaching includes working on several real-life cases and employs a range of social technologies. On successful completion of the course, students are expected be able to demonstrate both a professional perspective as well as technological confidence regarding social media and their business use.