Course

Managerial Economics - ECON5110

Faculty: Australian School of Business

School: School of Economics

Course Outline: ECON5110 Course Outline

Campus: Kensington Campus

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: COMM5002 or ECON5103

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This course emphasises logic and conceptual modelling - reinforced by real life examples - to highlight the pivotal link between economics and key business concerns such as costs, prices, markets, organisational architecture and government. Using the tools of economics, students learn to weigh the strategic costs and benefits of each business choice. Building on demand and costs concepts, students will learn how the details of strategic interaction and market structure ( eg oligopoly, monopolistic competition) determine potential industry earnings and a firm's individual profitability. Students will then identify how firms can maintain their profitability through innovation, firm design, maintaining barriers to entry and product differentation, as well as understanding how firms can benefit from globalisation ( eg trade, exchange rates) and government tax and regulatory policies.
Students on stairway

Study Levels

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