Course

Marketing in Technology and Engineering - CVEN9717

Faculty: Faculty of Engineering

School: School of Civil and Environmental Engineering

Course Outline: http://www.civeng.unsw.edu.au/

Campus: Kensington Campus

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Equivalent: CVEN8717

CSS Contribution Charge: 2 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

The interface of technology and engineering with marketing. Marketing of professional consultant services; promotion; advertising; pricing of services. Client management; briefs. Marketing for contractors; competition, competitive bidding; tendering and proposals Winning and securing work and commissions. Entrepreneurship. Marketing research; environment; products; distribution; strategies.


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