Strategy, Marketing & Management - COMM5010
Faculty: Australian School of Business
School: Australian School of Business
Course Outline: COMM5010 Course Outline
Campus: Kensington Campus
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
CSS Contribution Charge: (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
The course seeks to: a) integrate knowledge and skills in a framework for conceptualising, developing and implementing corporate and business strategy drawing on key concepts in marketing and organisational capabilities; b) synthesise knowledge from alternative perspectives and generate critical thinking and problem-solving skills in developing and implementing strategy; and c) engender critical reflection on the practice of business and management in working with people, and ethical decision-making; d) provide opportunities for considering global business career. Students will have opportunities of applying the above in case-studies and projects with course participants.