Global Business Strategy and Management - STRE5603

Global Business Strategy and Management introduces a set of contemporary strategy concepts and theories to help students identify important and consistent principles that a firm can use in making decisions that will ultimately determine a firm’s success or failure in a global business environment in the long term. The course brings together the leading scholarly thoughts on the economic basis of global business strategy and covers topics such as how to organize firm boundaries, how to identify the sources of a firm’s sustainable competitive advantage, how to analyse the effectiveness of alternative internationalization strategies and the corresponding roles of subsidiaries, how to apply the most important tools and techniques for global strategic planning both at corporate and business levels, and how to assess the impact of information technology on global business strategies.