Non-Profit and Social Marketing - MARK5819

   
   
 
Course Outline: MARK5819 Course Outline
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or Corequisite: MARK5800 or MARK5801 or enrolment in program 7291 or 5291 or 8291
 
 
CSS Contribution Charge:Band 3 (more info)
 
   
 
Further Information: See Class Timetable
 
 

Description


Non-profit and public organisations are increasingly adopting a marketing orientation as a critical part of their strategy. This course investigates the principles and techniques of non-profit and social marketing as they apply to the needs of non-profit and public institutions.
In this diverse sector, marketing concepts derived from the for-profit sector have been crucial to marketing the non-profit organisations’ products, services, and social causes to a range of stakeholders, namely customers, funding donors, and volunteers. These activities challenge marketers to understand the uniqueness of non-profit and social marketing, and address resource and ethical concerns. Topics include the practices of marketing, fundraising, and public relations to successfully market products, services, ideas, and behaviours.