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Destination Marketing & Management - TAHM5013
 Students on quad lawn

   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or corequisite: MARK5800 or MARK5801
 
 
CSS Contribution Charge:Band 3 (more info)
 
   
 
Further Information: See Class Timetable
 
  

Description

Today's international and domestic tourists seek more than the traditional sun-and-surf destinations. Some of the motivational drivers that destinations now use to attract tourists in an increasingly competitive environment revolve around nature-based experiences, adventure, culture, retailing and entertainment, events, meetings and conventions. Yet for destination marketing and management organisations influencing demand represents just one side of the coin. They must also manage supply side issues: private sector investment in tourism facilities, government support of tourism promotion, service quality standards, promotion of information technology to industry and tourism industry support through market intelligence and management advice. Case-studies, guest lectures and in-depth research projects support the learning objectives of this course.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.