The University of New South Wales

go to UNSW home page

Handbook Home

PRINT THIS PAGE
Marketing Management - MNGT5251
Marketing Management

 
Faculty: Australian School of Business
 
 
School:  AGSM MBA Programs
 
 
Course Outline: http://www.asb.unsw.edu.au/currentstudents/agsmmba/academicinformation/courseinformation/Pages/mba.aspx?Course=MNGT5251%20Marketing%20Management
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 0
 
 
Enrolment Requirements:
 
 
Prerequisite: Restricted to Full Time MBA and MBA/LLM students
 
 
CSS Contribution Charge:Band 3 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description

Seeks to develop an awareness of major marketing problems faced by a variety of organisations, with an emphasis on sound approaches to addressing these problems.
The course focuses on the factors influencing marketing decision-making to cultivate proficiency in articulating aspects of the marketing mix, and developing customer-orientated and competitive marketing strategies and plans.

URL for this page:

© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.