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Contemporary Issues in Marketing - MARK5817
 The Quad

   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or Corequisite: MARK5800 or MARK5801
 
 
CSS Contribution Charge:Band 3 (more info)
 
   
 
Further Information: See Class Timetable
 
  

Description

Marketing as a discipline and practice is always in transition. Although knowledge, skills and practices of the past are still relevant, technical, environmental and social change affect them. The key features of this course are a critical examination of the theoretical basis of marketing and recent developments in marketing theory and practice and their relevance to contemporary business. On completion of the course, students should have identified and examined a range of emerging, topical and contentious issues within marketing and be able to articulate a range of views about the nature of marketing thought. They should also understand the different social, cultural and ideological perspectives and norms that underpin current marketing theory and practice. This course is best studied towards the end of the program.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.