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Strategic Tourism Marketing - TAHM5011
The Quad

 
Faculty: Australian School of Business
 
 
School:  School of Marketing
 
 
Course Outline: http://www.marketing.unsw.edu.au/
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or corequisite: MARK5800 or MARK5801
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
 

Description

Through case-studies and real-world examples, students learn, evaluate and debate the strategic marketing activities adopted by private- and public-sector tourism organizations. Fundamentals of strategic marketing in tourism, such as branding, segmentation and cooperative alliances, are discussed in depth. Particular emphasis on how strategic options differ between small & large-scale enterprises and national destination & regional destination organisations. A research assignment requires students to develop a strategic marketing plan for an existing tourism operation.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.