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Development of New Products and Services - GBAT9126
 Woman with technology

   
 
School:  Graduate Progs in Bus & Tech
 
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 1.5
 
 
Enrolment Requirements:
 
 
Prerequisite: must be enrolled in Program 8616, 7333 or 5457
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

This course incorporates both strategic and tactical dimensions of new product and service development. It demonstrates a variety of concepts and modes of thinking about innovation and product development. In more concrete terms, it will provide participants with a workable knowledge of a best practice approach to product creation from concept selection through to post launch monitoring, exposure to a similar approach used by service companies. More generally, it will demonstrate how well service companies perform in new service development compared to manufacturing firms, and highlight the organisation and management practices that are most likely to result in successful new product development.

Prerequisite: This course is offered by the MBT Program. All students enrolling in MBT courses must have at least four years relevant professional experience.


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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.