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Global Business Strategy - STRE5603 | |||||||||||||||||||||||||||||||||||||||||||||||
Description Formulation of global business strategies including objective setting processes and internationalisation of decision-making. Country location decisions. International market entry mode decisions. Exporting and importing decisions. Investment evaluation of foreign projects. International joint venture and alliance strategies. International acquisition strategies. Managing international business negotiations. Organising operations and managing human resources across borders. Measuring and evaluating international business performance. The study of international business cases is a special feature of this course.
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