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Marketing Management - MNGT6251
 Marketing Management

   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 0
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

This course focuses on the process of creating, communicating and delivering value to customers with a view to create exchanges that build customer relationships and satisfy individual and organisational goals.
The course objectives are to develop an awareness of major marketing problems faced by a variety of organisations, with an emphasis on sound approaches to addressing these problems.
At the end of the course, equipped with a broad understanding of topics such as consumer behaviour, marketing research and marketing strategy, students should be able to create marketing plans, articulate aspects of the marketing mix and develop sound customer-oriented and competitive marketing strategies.


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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.