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Non-Profit and Social Marketing - MARK5819
 Marketing Students

   
   
 
Course Outline: MARK5819 Course Outline
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or Corequisite: MARK5800 or MARK5801
 
 
Fee Band:   (more info)
 
 
Further Information: See Class Timetable
 
  

Description

Non-profit and public organisations are increasingly adopting a marketing orientation as a critical part of their strategy. This course investigates the principles and techniques of non-profit and social marketing as they apply to the needs of non-profit and public institutions.
In this diverse sector, marketing concepts derived from the for-profit sector have been crucial to marketing the non-profit organisations’ products, services, and social causes to a range of stakeholders, namely customers, funding donors, and volunteers. These activities challenge marketers to understand the uniqueness of non-profit and social marketing, and address resource and ethical concerns. Topics include the practices of marketing, fundraising, and public relations to successfully market products, services, ideas, and behaviours.


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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.