The University of New South Wales

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Applied Marketing Research - MARK5811
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Faculty: Australian School of Business
 
 
School:  School of Marketing
 
 
Course Outline: http://www.marketing.unsw.edu.au/
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or Corequisite: MARK5800 or MARK5801
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
 

Description

This course offers an overview of the varied forms of marketing research that are used by practicing marketing managers to make informed decisions. Topics include: problem definition and research design, questionnaire design, sampling, interviewing, data analysis, interpretation, and reporting. The course considers quantitative and qualitative tools and techniques as well as mixed methods. It reviews research data in the context of applied marketing problems by including, for example, studies of market segmentation, price and promotion response, market attractiveness and entry, and media selection.
Exclusion: MARK5932

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.