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E-Business Strategy & Management - GBAT9117
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Faculty: Australian School of Business
 
 
School:  Graduate Progs in Bus & Tech
 
 
Course Outline: http://www.mbt.unsw.edu.au/
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 1.5
 
 
Enrolment Requirements:
 
 
Prerequisite: must be enrolled in Program 8616, 7333 or 5457
 
 
Fee Band: 2 (more info)
 
 
Further Information: See Class Timetable
 
 

Description

Drawing on the application of information technology for competitive advantage, the course looks at the potential effects of e-business on the value chain, product differentiation, strategic relationships and market share. Important technologies are emerging in the vital areas of data transfer and personal interaction and these will set the foundations for the future management of e-business. Topics in the course include the potential impact of e-business in business-to-business and business-to-consumer transactions, security and communications, legal and ethical issues, EDI and electronic payments systems and revenue-generation strategies.

Prerequisite: This course is offered by the MBT Program. All students enrolling in MBT courses must have at least four years relevant professional experience.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.