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Creating & Managing Alliances in Global Tourism - TAHM5012
Students studying

 
Faculty: Australian School of Business
 
 
School:  School of Marketing
 
 
Course Outline: http://www.marketing.unsw.edu.au/
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or corequisite: MARK5800 or MARK5801
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
 

Description

The highly competitive environment in global tourism demands that tourism destinations, tourism enterprises and government-funded tourism promotion bodies develop innovative means of reducing marketing costs, optimising marketing reach and implementing more effective marketing strategies. Adopting a case-study learning approach, students are exposed to a variety of real and artificial scenarios for achieving effective alliances. The main alliances studied are those adopted by airlines, hotels and destination organisations.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.