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Principles of Marketing - GBAT9114
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School:  Graduate Progs in Bus & Tech
 
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 1.5
 
 
Enrolment Requirements:
 
 
Prerequisite: must be enrolled in Program 8616, 7333 or 5457
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories and analytical tools to managers working in today's highly competitive and complex business environment. The course places particular emphasis on the management of profitable exchange processes in the context of modern organisations and covers a diverse range of marketing topics including marketing strategy and planning, the marketing environment and how to monitor it, consumer and organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. Participants are required to tackle real life marketing problems and demonstrate their ability to apply classroom knowledge to their own work situations.

*This is a recommended starting course for MBT students.

Prerequisite: This course is offered by the MBT Program. All students enrolling in MBT courses must have at least four years relevant professional experience.

Excluded: Students who have completed GBAT9114 Marketing for Technical Managers are not permitted to enrol into this course.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.