Teaching Media: Word and Image - MEFT5100 |
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Description Introduces functional semiotics as a means of analysing a variety of audio-visual 'texts' and 'genres' (including display and TV advertisments). Considers issues of representation of gender, class and race, 'stereotyping' and the construction of social 'knowledge' in the popular media, focussing on examples such as those considered in the current secondary and primary school curricula.
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