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Campus: Kensington Campus
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Career: Postgraduate
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Units of Credit: 6
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Contact Hours per Week: 3
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Equivalent: LEGT2732
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Description
Franchising is becoming the dominant force in the distribution of goods and services. This subject examines the nature, development and significance of franchising in the Australian and international economies and addresses relevant legal and commercial issues. The legal nature and commercial implications of other distribution strategies - technology transfers, trademark licensing, character and personality merchandising - are also examined.
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