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Campus: Kensington Campus
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Career: Postgraduate
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Units of Credit: 8
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Contact Hours per Week: 0
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Enrolment Requirements:
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Prerequisite: Academic Program must be either 9200, 9210, 9220, 5740 or 9230.
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Description
This course has been designed to give postgraduates an in depth understanding of the commercial issues which arise in the context of the sponsorship and marketing of sport. Issues such as development and protection of intellectual property by organisations and individuals, licensing images, merchandising and branding, essential contractual terms, drafting and negotiating sponsorship agreements, dealing with sponsorship conflicts, as well as legislation affecting these arrangements will be considered in a detailed manner.
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