UNSW Handbook Course - Sports Sponsorship and Marketing: Commercial Issues

Sports Sponsorship and Marketing: Commercial Issues - LAWS3083


	Faculty: Faculty of Law
	School: Faculty of Law
	Course Outline: http://www.law.unsw.edu.au/
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 8
	EFTSL: 0.167 (more info)
	Contact Hours per Week: 0
	Enrolment Requirements:
	Prerequisite: Academic Program must be either 9200, 9210, 9220, 5740 or 9230.
	Fee Band: 3 (more info)
	Further Information: See Class Timetable

Description

This course has been designed to give postgraduates an in depth understanding of the commercial issues which arise in the context of the sponsorship and marketing of sport. Issues such as development and protection of intellectual property by organisations and individuals, licensing images, merchandising and branding, essential contractual terms, drafting and negotiating sponsorship agreements, dealing with sponsorship conflicts, as well as legislation affecting these arrangements will be considered in a detailed manner.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.