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Marketing in Technology and Engineering - CVEN8717
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Students studying
 
Faculty: Faculty of Engineering
 
 
School:  School of Civil and Environmental Engineering
 
 
Course Outline: http://www.civeng.unsw.edu.au/
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.125 (more info)
 
 
Contact Hours per Week: 0
 
 
Equivalent: CVEN9717
 
 
Fee Band: 2 (more info)
 
 
Further Information: See Class Timetable
 
 

Description

The interface of technology and engineering with marketing. Marketing of professional consultant services; promoting; advertising; pricing of services. Client management; briefs. Marketing for contractors; competition, competitive bidding; tendering and proposals. Winning and securing work and commissions. Entrepreneurship. Marketing research; environment; products; distribution; strategies.

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