Organisations engaging in electronic forms of business are seeking to create and sustain value by radically altering conventional business models whilst focusing and reconfiguring their internal processes. Emergent electronic business models such as information brokerage, electronic auction, virtual community, third party market place (or portal) and value chain integrator, are challenging the conventional ways by which business is conducted and work is performed. It is argued that, for usch organisations, the strategic management of time, cost, flexibility, quality, and integration is critical to sustain value generation. This subject has two aims. First, it seeks to highlight and evaluate the new business strategies and models adopted by E-businesses. Second, it explores how organisational resources may be mobilised to achieve these new value propositions and to facilitate value generation within a dynamic electronic business environment.