UNSW Handbook Course - E-Business Strategy & Management

E-Business Strategy & Management - GBAT9117


	Faculty: Faculty of Commerce and Economics
	School: Graduate Progs in Bus & Tech
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.125 (more info)
	Contact Hours per Week: 1.5
	Enrolment Requirements:
	Prerequisite: must be enrolled in Program 8616, 7333 or 5457
	Session Offered: See Class Timetable
	Fee Band: 2 (more info)

Description

Drawing on the application of information technology for competitive advantage, this course looks at the potential effects of e-Business on the value chain, product differentiation, strategic relationships and market share. Important technologies are emerging in the vital areas of data transfer and personal interaction and these will set the foundations for the future management of e-Business. Topics in the course include the potential impact of e-Business in both business-to-business and business-to-consumer transactions, security and communications, legal and ethical issues, EDI and electronic payments systems and revenue-generation strategies.

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