Looks at the importance of motivation in school, university and workplace training educational settings and various problems and issues surrounding it. Cultural and ethological reasons why motivation is such a problem in education today. Examines theories of motivation, ethological and psychological approaches to its study, the range of motives people have and how they interact, achievement motivation and motivational consequences of self-perceptions of ability. Looks at practical applications. Also examines common motivational enhancement systems used in various institutions and their applications in educational settings.