UNSW Handbook Course - Creating & Managing Alliances in Global Tourism

Creating & Managing Alliances in Global Tourism - TAHM5012


	Faculty: Faculty of Commerce and Economics
	School: School of Marketing
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	Contact Hours per Week: 3
	Offered: Semester 2 2005
	Fee Band:

Description

The highly competitive environment in global tourism demands that tourism destinations, tourism enterprises, and government-funded tourism promotion bodies develop innovative means of reducing marketing costs, optimising marketing reach and implementing more effective marketing strategies. Adopting a case-study learning approach, students are exposed to a variety of real and artificial scenarios for achieving effective alliances. The main alliances studied are those adopted by airlines, hotels and destination organizations.

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