UNSW Handbook Course - E-Business Strategy & Management

E-Business Strategy & Management - GBAT9117

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Faculty: Faculty of Commerce and Economics

School: Graduate Programs in Business and Technology

Campus: Kensington Campus

Career: Postgraduate

Units of Credit: 6

Contact Hours per Week: 1.5

Offered:

Semester 1 2005

Semester 2 2005

Fee Band: 2

Description

Drawing on the application of information technology for competitive advantage, this course looks at the potential effects of e-business on the value chain, product differentiation, strategic relationships and market share. Important technologies are emerging in the vital areas of data transfer and personal interaction and these will set the foundations for the future management of e-business. Topics include the potential impact of e-business in both business-to-business and business-to-consumer transactions, security and communications, legal and ethical issues, EDI and electronic payments systems and revenue-generation strategies.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.