This course is designed to appeal to participants from a broad cross-section of industry and interests, including government and non-profit organisations, as well as from the services and IT sectors. It examines how managers should interact with the physical world, and in particular the assets that are used by a business to generate wealth. It examines issues such as asset management strategy and establishing the asset management business case. It also covers defining asset performance, improvement methodologies and risk analysis. The variety of assets covered includes public assets and intangible assets such as intellectual property.