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Undergraduate Handbook

Media (Comms & Journalism) - 3429

Program Summary

Campus: Kensington Campus
Career: Undergraduate
Typical Duration: 3 Years
Typical UOC Per Semester: 24
Min UOC Per Semester: 6
Max UOC Per Semester: 24
Min UOC For Award: 144
Bachelor of Media
Bachelor of Media (Honours)
Bachelor of Media (Major)

Program Description

The Bachelor of Media in Communication and Journalism provides foundational skills and concepts in professional communication and journalism, equipping students to be effective producers and analysts of a wide range of communication practices, informed by a solid understanding of media theory. Relevant career pathways include journalism, corporate and organizational communication, public sector communication and public relations. While specialising in Communication and Journalism, students will also be immersed in the culture and philosophy of media studies through their courses in the media core. In addition, students complete a minor in the humanities or social sciences, permitting them to study a second field in depth.

First and second levels cover contextual knowledge of communication and journalism, and practical and theoretical skills in text production and analysis. As students proceed into the third level, the program expands and deepens knowledge and understanding of these skills through application to contemporary communication contexts, requiring demonstration of the ability to situate, produce and evaluate effective communication texts.

A fourth (Honours) year of study is an option for selected students.

Program Objectives and Learning Outcomes

Students are prepared for a leadership role in the thoughtful application of communication skills to the professional and journalistic domains, informed by a solid understanding of media theory. In this program students are not simply skilled up as writers, but are encouraged to become powerful, influential and strategic communicators who are able to tackle complex issues by drawing on their integrated practical and theoretical expertise.

Students become immersed in the current cultures of contemporary media text production. They are encouraged to engage with emerging communication practices in both print-based and participatory online media, and to look for novel ways to produce and evaluate texts in these domains. Graduates will have expertise in a range of foundational communication skills, but more importantly, they will be able to contribute to, evaluate and intervene in emerging practices, enabling them to take leading roles in these rapidly changing industries.

Career opportunities

This program enables students to develop skills and knowledge for professional work relevant to journalism, corporate and organizational communication, public sector communication, and public relations.

Program Structure

Level 1
Core courses - Media
Core Courses - Communication and Journalism major
Elective Courses - Communication and Journalism major
Note: MARK1012 is a prerequisite for Upper Level Marketing electives.

Level 2
In Level 2 students do core courses in Modes of Publishing and either Global Media or Media Mobilities. They also do two core production courses: Writing for Professional Contexts and Journalism and Analysing Communication. They are also able to do electives from a wide selection of courses in writing for digital media, marketing, consumer behaviour, creative writing and professional communication.

Level 3
Level 3 core courses investigate key issues in the role of media in public culture and the relationship between publics and publicity, media aesthetics, technologies and innovation, and a major production project. Students are also able to do more media production electives from the elective list.

Sample Program

Bachelor of Media (Communication and Journalism) - Sample Program
(Example Only)
Media Core
Communication & Journalism
Major Part 1
C & J Major Part 2 & Electives
Arts Minor (e.g. English)
Year 1
ARTS1090 (6)
ARTS1091 (6)
MDIA1001 (6)
MDIA1002 (6)
C & J Major Elective (6)
Free Elective 1 (6)
English course (6)
English course (6)
Year 2
Media Core (6)
Media Core (6)
C & J Major (6)   
C & J Major (6)
C & J Major Elective (6)
Gen Ed 1 (6)
English course (6)
English course (6)
Year 3
Media Core (6)
Media Core (6)
C & J Major Elective (6)
C & J Major (6)
Gen Ed 2 (6)
Free Elective 2 (6)
English course (6)
English course (6)

General Education Requirements

To fulfill the University's General Education requirement students must complete 12 units of credit selected from courses outside the Faculty of Arts and Social Sciences. This requirement is met if a major or minor not offered by the Faculty as listed above (for example, Economics) is completed.

Academic Rules

To complete the requirements for the award of the degree of Bachelor of Media in Communication and Journalism a student must:
  • Complete a 36UOC Media core, a 48UOC Communication and Journalism Major, and a 36UOC Arts Minor.
  • As a General Education requirement, 12UOC of electives are to be taken outside the Faculty of Arts and Social Sciences.
  • A student must complete at least 18UOC of Level 1 courses before enrolling in Level 2 courses and no more than 60UOC in total of Level 1 courses including their General Education electives.
  • Complete a minimum of 84UOC from courses convened by the Faculty of Arts and Social Sciences.
Students must adhere to the above program rules, the UNSW 3 year undergraduate degree rules and complete 144UOC to graduate.

Honours entry is subject to approval by the Head of School. It requires a pass degree (144UoC) with at least a 70% average in the upper levels of the Media Core.

Student must complete an approved sequence (36 units of credit) in one of the following areas of study:
* denotes minors offered by Faculties other than Arts and Social Sciences


For information regarding fees for UNSW programs, please refer to the following website:

Important Information

The Academic Rules for the Faculty of Arts and Social Sciences Undergraduate programs and the online enrolment facility provide students with a wide range of course choices. The online enrolment facility checks that students meet the enrolment requirements for individual courses but not that a course complies with Program Rules. Students are responsible for ensuring they are enrolling in accordance with the Academic Rules outlined above. Students should not assume that because they have enrolled in a course online that the course is automatically credited to their degree program.

Area(s) of Specialisation

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.