Stream

Marketing Co-op - MARKB13554

Stream Summary

Faculty: UNSW Business School

School: School of Marketing

Contact:  UNSW Business School Student Centre

Program: 3554 - Commerce (Co-op)

Award(s):

Bachelor of Commerce (Co-op) (Major)

View stream information for previous years

Stream Outline

The UNSW Co-op Program is a scholarship program set up by industry and The University of New South Wales to provide financial support and industry training for selected undergraduate students. The UNSW Co-op Program is based on existing undergraduate programs at UNSW with the following special features:
  • For high achieving students the UNSW Co-op Program offers an ideal combination of challenge and opportunity.
  • Co-op students receive structured industrial training and gain valuable work experience with up to three different employers.
  • On graduation, sponsors generally look to recruit Co-op Scholars.
  • UNSW academics and senior managers from industry and government have jointly planned Co-op requirements.
  • In 2018 Co-op scholars receive a tax-free scholarship of $18,200 per annum.
  • At present we have 150 of Australia’s leading industries sponsoring 300+ scholars across 24 different programs.
This stream is within a four-year degree BCom(Co-op) program which includes coordinated industrial experience. Industrial experience extends outside University semesters.

Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.

The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.

Stream Structure

To satisfy the minimum requirements of the Marketing Co-op Program, the following courses must be completed:

Elective courses
Choose 3 courses from the following list. At least one of these courses must be at level 3
Either
OR
ACCT3563 is included for the benefit of students undertaking majors in both Accounting and Marketing to allow compliance with the requirements of the professional Accounting bodies. Students with majors in Accounting and Marketing may count this course towards the Accounting major AND the Marketing major.

Entry Requirements

Entry to this stream of study is at first year only, through the scholarship selection procedures administered by the Co-op Program Office.
For baseline requirements to the UNSW Co-op program visit the frequently asked questions page.

How to Apply

Visit the UNSW Co-op website for a brochure and application form.

Further Information

For further information about the Co-op Program and Co-op Scholarships, refer to the Co-op program office
UNSW Co-op Program Office
email:cooprog@unsw.edu.au
tel: + 61 2 9385 5116
fax: + 61 2 9313 6774

Mailing Address:
UNSW Co-op Program
UNSW Sydney
NSW 2052

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions