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Marketing - MARKAH3571

Plan Summary

 
Faculty: COMM - Australian School of Business
 
 
School: 
 
   
 
Program: 3571 - Services Marketing - Trsm&Hosp
 
 
Award(s):
 
 
Bachelor of Commerce (Honours)
 
  

Plan Outline

The UNSW Marketing Honours program is an elite program with only a select few students considered and invited to join each year. The program is designed to provide the best of our students with a distinct competitive advantage in the job market, through differentiation based on an extended set of analytical and research skills and a rigorous understanding of marketing theory and its application to practice. This gives our Honours graduates the ability to command a price premium in the job market.

The Honours year offers a unique learning environment. Classes are much smaller and more interactive than BCom degree classes. Through the intensity of interaction with the best marketing students, the faculty at the School of Marketing and visiting speakers from industry and leading international universities, Honours courses provide a very stimulating and challenging learning environment. The coursework and the expanded set of research skills you develop through the completion of your thesis, opens up a wider range of career possibilities - possibilities that go beyond the typical entry-level jobs that are associated with the BCom degree.

Honours students are carefully prepared before embarking on the Honours Research Thesis. Beginning as early as the second year in the advanced marketing stream and via additional coursework during the Honours year, Honours students develop specific expertise in conceptual areas of marketing and applications of marketing research methods. This gives our graduates unique skills and ensures that UNSW Marketing Honours graduates are superior trained making them more attractive to employers.

To satisfy the Honours requirements, students undertake an additional year of study, completing Honours level courses (both compulsory and elective) and undertaking a research thesis. Students must have completed the prerequisite courses prior to their Honours year.

Plan Structure

Honours (Year 4) - compulsory

Entry Requirements

  • Undertaking a Marketing major
  • Credit average in all courses and
  • credit average or above in marketing courses

How To Apply

Candidates intending to apply to the Honours programs are encouraged to discuss their eligibility and study program with Undergraduate Honours Coordinator for Marketing

Additional Information

Professional Recognition

Academic Rules

Please refer to the Program Structure for the Academic requirements relating to this program.

Further Information

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.