The University of New South Wales

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Undergraduate Handbook

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Marketing - MARKA23970

Plan Summary

 
Faculty: COMM - Australian School of Business
 
  
   
 
Program: 3970 - Science
 
 
Award(s):
 
 
Bachelor of Science (Minor)
 
  

Plan Outline

Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.

The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.

Graduates find careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. General management training programs are also a popular option. Graduates find their skills are in heavy demand across both public and private sectors, nationally and internationally. Professional accreditation has been given to graduates of our programs by the Market Research Society of Australia. Also, there are affiliations with professional organisations such as the Advertising Federation of Australia, the Australian Marketing Institute, The Radio Marketing Bureau, and the Australian Customer Service Association.

Plan Structure

Students must complete:
  • 24 units of credit (UOC) from the Required Course Lists below

Required Courses List

Honours

Honours level study is available for Marketing students.

Students interested in studying at Honours Level should refer to the relevant Honours plan record for entry requirements.

Further Information

Please note that these requirements may be subject to change. Students are advised to follow requirements according to the year they commenced. Current students are to refer to previous editions of the Online Handbook for program requirements.

Please contact the Business Student Centre for advice.

Business Student Centre
e-mail: ugbusiness@unsw.edu.au
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.