Marketing in Today's Society - GENC6007
Faculty: UNSW Business School
School: School of Marketing
Course Outline: GENC6007 Course Outline
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Excluded:All UG Business programs
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
Available for General Education: Yes (more info)
View course information for previous years.
Description
The course is designed to give you a contemporary view of marketing by exploring current issues such as marketing to children and the impact of the internet, and by drawing on examples from a range of different organisations; Fast Moving Consumer Goods (FMCG), government through to charities i.e. Not for Profit Organisations (NFP).
Please note this is a general overview and therefore cannot be considered a substitute for Fundamentals of Marketing.