Print Advertising for a World Market - ADAD0211
Faculty: Faculty of Art & Design
School: Faculty of Art & Design
Course Outline: Download course outline (PDF format)
Campus: Paddington
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
CSS Contribution Charge: (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This fully online course considers such issues when looking at cross-cultural representation and perception in graphic advertising design. It invites you to analyse some interesting advertising design case studies, with emphasis on print media advertising from magazine ads to billboard posters. Nowadays, with many companies trying to sell their goods in the global market, there is a claim that the developed world has evolved into a global monoculture. Nevertheless, designers and entrepreneurs still need to be aware of cultural nuances.
This online course offers you an opportunity to explore global advertising's graphic design strategies through a series of structured themes. The course will help your understanding through activities that require individual reflection, discussion and project-based collaborative interaction.
NOTE: This course is conducted via the Omnium system (omnium.edu.au). Students will receive log in instructions via their UNSW email account prior to the commencement of the course.