|
||||||||||||||||||||||||||||||||||||||
Using the Media: Promotion Through Mass Media and Multi Media - GENM0510 | ||||||||||||||||||||||||||||||||||||||
Description This is an intensive course in the understanding of mass media and ways of dealing with it and using it to advantage. An introductory analysis of mass media is followed by instruction and training in preparation of material for dissemination in mass media. The course material is supplemented by lectures from outside experts who are engaged in media liaison in TV, print and radio on a regular basis. An optional segment deals with the use of the internet as a mass medium. Tutorials are led by students themselves. All participants are encouraged to express their thoughts and opinions about media and also to interact with other students, who are drawn from a wide variety of faculties in the University. Assessment is based on a journal and a media project which are handed in a month after the classes are complete.
Further Information |