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Undergraduate Handbook

Using the Media: Promotion Through Mass Media and Multi Media - GENM0510
 Students studying

Course Outline: See Course Outline
Campus: Kensington Campus
Career: Undergraduate
Units of Credit: 3
EFTSL: 0.06250 (more info)
Indicative Contact Hours per Week: 0
Fee Band: 1 (more info)
Further Information: See Class Timetable


This is an intensive course in the understanding of mass media and ways of dealing with it and using it to advantage. An introductory analysis of mass media is followed by instruction and training in preparation of material for dissemination in mass media. The course material is supplemented by lectures from outside experts who are engaged in media liaison in TV, print and radio on a regular basis. An optional segment deals with the use of the internet as a mass medium. Tutorials are led by students themselves. All participants are encouraged to express their thoughts and opinions about media and also to interact with other students, who are drawn from a wide variety of faculties in the University. Assessment is based on a journal and a media project which are handed in a month after the classes are complete.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.