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 Consumer Behaviour - MARK2051
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 Science students
   
   
   
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.125 (more info)
 
 
Contact Hours per Week: 3.5
 
 
Enrolment Requirements:
 
 
Prerequisite:MARK1012; Corequisite:MARK2052 or enrolment in program 3571
 
 
Excluded: MARK2151
 
 
Fee Band: 2 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

The need for marketers to understand why consumers act as they do in the marketplace is the crux of this subject. Students are equipped with theoretical and conceptual knowledge of consumer behaviour, drawing heavily on both psychological and sociological viewpoints. This includes the psychology of individual decision-making and choice, patterns of behaviour exhibited by aggregate groups of consumers, and also the sociological and cultural influences on consumer attitudes and behaviour. This prepares students for making informed decisions about how to manage and respond to the needs and wants of consumers.

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