Merging theory and academic rigour with creativity, research, and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry.

As a UNSW Master of Public Relations and Advertising student you will be challenged and equipped to think critically and innovatively in your development of public relations (PR) and advertising strategies.

Our Master of PR and Advertising combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of highly successful public relations and advertising strategies.

EXPLORE EMERGING TRENDS

The UNSW Master of PR and Advertising teaches you to combine creative flair with strategic insight to create communication materials that move people. Skilled communicators are critical to any business, and our graduates are found in a range of positions, including communications management and strategy, media planning and buying, creative direction, PR strategy, social media strategy, brand strategy and account management.

The role of a modern industry professional continues to shift with social and technological movements, as a carefully constructed brand message can be embraced or reshaped by the public in moments. In our courses, you will develop a strong conceptual understanding of emerging trends and shifts in industry, and establish a broad set of adaptable practical skills and knowledge to assist in anticipating and managing these changes.

PRACTICAL AND INDUSTRY PARTNERSHIPS

Our courses are designed around practical assessments, including portfolios and strategic communication plans and materials. You will build an in-depth understanding of persuasive, promotional and creative communication; public relations and advertising campaign strategy; media relations; digital literacies and social media; ethical professional practices; and collaborative team work practices.

Industry speakers are a feature of this degree and include award winning creative directors, digital and strategy experts, and leading agency managers. Students can also pursue an internship to further complement their practical training and prepare them for industry.