Program

Marketing - 7414

Program Summary

Faculty: UNSW Business School

Contact:  UNSW Business School Student Centre

Campus: Sydney

Career: Postgraduate

Typical Duration: 0.5 Years  

Typical UOC Per Semester: 24

Min UOC Per Semester: 6

Max UOC Per Semester: 24

Min UOC For Award: 24

Award(s):

Graduate Certificate (Specialisation)

View program information for previous years

Program Description

Please note: The Graduate Certificate in Marketing and Master of Marketing programs will be closed to new enrolments from S2 2018 onwards.

The handbook provides you with information on the degree structure you would need to follow for the year you commence your study.

If you are a prospective student researching your study options, please visit UNSW Business School website for more information.


The Graduate Certificate in Marketing is designed for marketing professionals who are looking to enhance their marketing knowledge and skills and is a pathway program, into the Master of Marketing, if you do not have an undergraduate degree.

Program Objectives and Graduate Attributes

On successful completion of the Graduate Certificate in Marketing, you will have the ability to:
  • demonstrate and apply a broad range of marketing concepts
  • apply a range of marketing tools and techniques to address specific business situations
  • apply advanced analytical and problem solving skills to make informed marketing decisions
  • present complex marketing issues in coherent written statements and oral presentations

Program Structure

  • The Graduate Certificate in Marketing comprises 24 UOC.
  • The program can be studied part time or full time.
  • Complete 2 or 3 core courses (6 UOC each) and 1 or 2 elective courses (6 UOC each) to complete 24 UOC.
  • Note: The core courses are offered on Saturdays over six (6) weeks and the elective courses in the evenings during weekdays over 12 weeks.

Core courses
Choose one from the following:

Elective courses
The following Master of Commerce (Marketing) courses may also be chosen as electives (With special permission from the Head of School of Marketing, students may also take Masters-level courses from cognate disciplines):

Academic Rules

Please refer to the Program Structure for the academic requirements relating to this program.

Note: Articulation into the Master of Marketing requires an achievement of 65 Weighted Average Mark (WAM). On successful completion of the Graduate Certificate you will need to complete an internal transfer online form.

Fees

For information regarding fees for UNSW programs, please refer to the following website:  UNSW Fee Website.

Entry Requirements

As determined by the UNSW Business School:
To apply you need 5 years professional marketing and business experience:
- You will need to provide a detailed resume and evidence of your other academic or professional qualifications.
- You may need to undergo an assessment of prior knowledge.

Further Information

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Current Students:
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions

Prospective Students:
Contact Student Recruitment
E: businessinfo@unsw.edu.au
T: +61 2 9385 3507

Related Program(s)


8423 Marketing

Area(s) of Specialisation